5 Questions to ask every potential sponsor Prospecting is arguably the most important part of the sponsorship / partnership process. It is through prospecting meetings with sponsors, geared towards information gathering rather than sales, that you learn whether or not the market will support your goals. If you’ve read my post about sponsorship
About adminThis author has not yet filled in any details.
So far admin has created 9 blog entries.
The most important asset in sponsorship There is one thing that every single sponsorship property has to offer that every single sponsor wants…and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m going to tell you…but first a story. FROM “NO THANKS” TO
Three trends in sponsorship you should be aware of. The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for those seeking sponsorship, it also opens up opportunities. Here
The one thing every sponsor wants and nobody is doing! The One Thing Every Sponsor Wants (And Nobody is Doing) Everybody wants a magic solution to sell sponsorship, the one thing that works every time. Guess what? It DOES exist. Is it a well written proposal? A solid elevator pitch? The perfect combination
How do I sell more sponsorship for my...? I get this question or a variation of it every week, multiple times a month and at every client meeting, workshop and webinar that I attend. The variations of this question are endless, How do I sell sponsorship for… Festivals Sports teams Events Athletes Programming Naming
5 reasons your sponsorship proposal is not working Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones)
The value of real in sports sponsorship I work with the REAL Leon Haslam. Last February I reached out to Leon; I was looking for an athlete with a good story for 2016 that would provide a launchpad for our mobile fan engagement platform. Leon was returning to the BSB Championship after
What do sponsors actually want? I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of sponsor from our friends
How much should you charge sponsors? How much should you charge an event sponsor for a logo placement? What about mentions on social media or a branding/hospitality at your event? Are you charging too much? Or more likely not enough? Deciding how much to charge for sponsorship — commonly referred to as