How do I sell more sponsorship for my...? I get this question or a variation of it every week, multiple times a month and at every client meeting, workshop and webinar that I attend. The variations of this question are endless, How do I sell sponsorship for… Festivals Sports teams Events Athletes Programming Naming
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5 reasons your sponsorship proposal is not working Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY bad ones)
The value of real in sports sponsorship I work with the REAL Leon Haslam. Last February I reached out to Leon; I was looking for an athlete with a good story for 2016 that would provide a launchpad for our mobile fan engagement platform. Leon was returning to the BSB Championship after
What do sponsors actually want? I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of sponsor from our friends
How much should you charge sponsors? How much should you charge an event sponsor for a logo placement? What about mentions on social media or a branding/hospitality at your event? Are you charging too much? Or more likely not enough? Deciding how much to charge for sponsorship — commonly referred to as