I work with the REAL Leon Haslam.
Last February I reached out to Leon; I was looking for an athlete with a good story for 2016 that would provide a launchpad for our mobile fan engagement platform. Leon was returning to the BSB Championship after 8 years in WSBK which seemed perfect.
I went way overboard in terms of time and resources, far beyond the fee involved, but what I received in return was a lesson in the value of authenticity; the value of being REAL.
Every interaction Leon has with his fans is authentic. If they ask him a question, he answers it. Not with a politically correct corporate bland answer, he actually answers it, and his fans love him for it. It is not unusual for a live chat on Leon’s App to have 1200 people asking questions or just enjoying the banter. It is fundamental fan engagement, but, it is fan engagement at its best. Leon gives up his time, to give back to the people that support him. It is as simple as that.